European international deliveries
5€ discount on your first order with a minimum purchase of 100€


Our company started out in the 50s’ and has flourished thanks to the dedication, passion and resourcefulness of Maestro Primo Giocondi, musical teacher and entrepreneur.
Our headquarters are located in San Benedetto del Tronto, in the region of Marche, but we also have a branch in Giulianova, Abruzzo.
For the last several years, Maestro Primo Giocondi’s son and daughters, Mariagrazia, Giovanna and Angelo, have been running the company, supported by a great team of employees, partners and external technicians.
On July 2010, we opened our

flagship musical instruments and books retail store

, located next to the public theatre.

With over 2000 square meters, our store offers an impressive collection of musical instruments and supporting items. It has become one of the largest centers for music in the whole of Italy, where it is possible to find virtually everything.

The store houses over 200 pianos

, both grand and upright pianos, new and second-hand as well as vintage pianos. There are over 50 square meters dedicated to books, sheet music and Cds, and an exhibition of over 100 elements in the brass and wind instruments section.
The store offers a great selection of guitars, bass guitars, string instruments, Hard Disk Recording and PA systems. The Lighting, DJ and Merchandising sections have recently been expanded. The company Giocondi Strumenti Musicali offers a number of services among which the rental of pianos, for studying or concerts.
The high quality of our concert pianos, guarantees every year the success of several classical, Jazz and Pop/Rock concerts in the regions of Marche, Umbria and Abruzzo, providing the organizers with a professional and reliable service that can satisfy even the more hard to please Italian and international musicians. We perform instrument servicing and repairs, and provide a service of guitar and bass guitar customization, tuning and voicing, mechanical interventions, reconditioning of pianos, instrument evaluations and transport.
Over the years, the Giocondi company has activated a network of collaborations with schools, music academies, institutions, theaters and associations, in order to support and boost music related activities.
Our main store has been the location for several events and concerts over the years, hosting internationally acclaimed artists such as Donato Begotti, Walter Calloni, Andrea Tofanelli, Gigi Cifarelli, Maurizio Rolli, Tosin Abasi, Gianni Rojatti, Manuele Montesanti, Lorenzo Feliciati, Paolo Giordano, Cristian Meyer, Ellade Bandini, Jhon Macaluso, Massimo Manzi and many others.
In order to provide our clients with a wide range of products at the best prices, the Giocondi company has partnered with the Cooperativa Music Pool, that deals with the search and transportation of musical instruments of any type (pianos, guitars, wind instruments and accessories) at the most convenient prices.

A key element of our company is the online store, with sales and shipping throughout Europe.

Our school of music celebrated 30 years of activity in 2013, and in that year Giocondi Strumenti Musicali has launched its new store section, entirely dedicated to educational activities: the

new Giocondi School of Music

, run by Mariagrazia and Giovanna Giocondi. The school offers Yamaha music courses for students as young as 3 years old, who can choose between modern or classical repertoires, as well as advanced or specializing courses. The new school has a completely sound proof space of over 1000 square meters, divided into studying rooms, rehearsal studios for bands, a concert room for live exhibitions, a chilling out room and private parking.
The Giocondi store and Giocondi music school represent a focal point for all music lovers and is a must visit if you are passing by the pretty city of San Benedetto del Tronto. You can’t miss out!

Staff GiocondiStaff Giocondi